IVE EXPERIENCE

IVE EXPERIENCE

☁ Imagine introducing electronic music to someone who has never even owned a radio,  someone who spends all their time living in harmony with nature and has never allowed technology to influence their life.

For the first time in History, the Himba tribe was introduced to the wonders of Electronic Music. 

Being a tribe that spends originally most of their time singing and dancing, we were amazed but not surprised to watch them fall in love with our modern music.

This meeting between worlds is something that we call ‘The ive Experience,’ and we are eager to continue building bridges between cultures through music.

After giving birth to modern music, African polyrhythms naturally inspired electro. The founders of techno turned spiritual ceremonies into raves, inspiring trance through their rhythmic loops. African influence is therefore far from new, but has long been unconscious. The world should receiVe this heritage and that’s what IV.X wants to achieve.

After the rousing success of this first cross-cultural journey, we are now keen on building on this momentum.  

Our goal is to travel the world, introducing Electronic Music in faraway places, finding audiences that few could have ever imagined reaching. 

An idea, a dream, a destination and above all : a lot of Positive madness.

Electronic Music is one of the strongest  trends of our time, and introducing it to the indigenous people of Namibia has been an Unforgettable Experience.